- We provide in-depth coverage of South-Central Alabama sports with stories and features written in a timely manner.
- We strive to maintain the proper balance of stories that cover all aspects of athletic competition.
- We attempt to balance coverage of events from all walks of life but will maintain a strong commitment to high school and recreational sports on a near-daily basis.
- We provide appropriate coverage that encourage people through the efforts of others.
- We stand for truth in our coverage.
Whenever possible, we strive to give back to the community, in particular, high schools and sports programs that we cover.